OPA :: Dec 30, 2005 - 2:27 PM   Home Online Readership Features About Downloads OPA Newsletter Join OPA Member News Current Members Old metrics in a new era Within the last month, both the Online Publishers Association and Newspaper Association of America released studies on various services that measure the usage of online news products. The two reports review the four major audience-measurement services: comScore Media Metrix, Nielsen//NetRatings, Scarborough Research and The Media Audit. ...read more Internet trends in 2005 Internet trends over the last year are subject to debate: someone with limited internet access will be more conscious of the fact that email is becoming less cryptic, while those who use it for academic purposes will notice that more information is becoming available online, with literally billions of pages accessible as we end 2005.   ...read more Online Marketing's Hidden Costs By now, you have probably received your 2006 marketing budget and are planning how to spend it. For many marketers, it may not be as much as hoped. Let me tell you a secret: your marketing spend is in actuality a lot greater than that number you received from finance, particularly if you're only responsible for the online marketing.   ...read more Growth in local internet access disappoints - Biz-community.com Solid growth in corporate usage and dramatic uptake of broadband has helped to push internet access up by 5% but, despite great expectations, expansion among ordinary South Africans has slowed to a crawl, with the dial-up market experiencing no growth in subscribers for the first time since the industry was launched in 1993, says the latest edition of World Wide Worx's annual survey.   ...read more African broadband set to boom - ITWeb Broadband uptake in SA and the rest of Africa is set to accelerate next year, according to two new studies.   ...read more Firms haggle over video on demand BY REUTERS Everyone agrees video on demand over the Internet shoul